Episode 4: Mastering Your Product Knowledge
Download MP3Episode Duration: 8 minutes
Join host Mike Hernandez as he shares practical strategies for building your product expertise and using it to create better customer experiences. Learn how to transform basic transactions into valuable customer interactions through deep product knowledge.
Episode Overview
Learn essential skills for:
- Building comprehensive product knowledge
- Using expertise to enhance customer service
- Making informed product recommendations
- Creating value through product insights
Product Knowledge Essentials
Master knowledge of:
- Snack options and varieties
- Beverage selection and uses
- Special dietary products
- New items and promotions
- Price points and value deals
Customer Service Applications
Learn how to:
- Match products to customer needs
- Answer product questions confidently
- Make relevant recommendations
- Share product features effectively
- Guide customer decisions
Recommendation Strategies
Discover techniques for:
- Suggesting complementary items
- Identifying customer preferences
- Offering value-based options
- Highlighting promotions
- Creating solution-based sales
Professional Development Tips
Practical approaches to:
- Learning new product details daily
- Building category expertise
- Staying updated on promotions
- Understanding product benefits
- Developing confidence in recommendations
Sales Associate Action Item
This week's knowledge-building task:
- Select one store section to master
- Learn all product details in that section
- Practice sharing product information
- Document customer questions
- Build expertise progressively
Resources Mentioned
- Visit cstorethrive.com for additional training resources
Next Episode Preview
Coming up: Advanced selling techniques and product knowledge applications.
"Smoke Break" delivers weekly insights for convenience store sales associates in bite-sized, actionable episodes under 10 minutes.
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